ROLE
Account Executive
DESIGNER
April Chien
DATE
Spring 2017
DB3 DONUTS:
CHALLENGE
Tucked away from campus, DB3 Donuts tasked the F&F team with increasing awareness beyond their hyper-local neighborhood and attracting students to the shop.
TOP 3 GOALS
Improve Brand Awareness, Drive Traffic, Improve Messaging regarding business hours
EXECUTION
We partnered with Spoon University, Northwestern’s food publication, to create a full page print ad in their Spring 2017 magazine, launch an Instagram contest to challenge students to post photos of DB3 Donuts to win free food and start an ambassador program with Northwestern students who have their own food accounts with large followings
RESULTS
DB3 saw a 400% increase in Instagram tags and account traffic. The DB3 pop-up at Spoon Fest netted nearly $400 in profit in one day of sales.
ROLE
Account Executive
DESIGNERTilly Freedman
DATEFall 2017
MEDIA
https://www.youtube.com/watch?v=gfXs-5XmFfM&feature=emb_title
FURIOUS SPOON:
CHALLENGE
As a brand-new restaurant in Evanston, Furious Spoon asked the F&F team to spread the word about the new Tokyo-style, ramen shop and its late-night hours.
TOP 3 GOALS
Reach students, promote late night hours, improve brand awareness
EXECUTION
Playing off their late-night hours (and campus finals coming up), the Furious Spoon team created and ran ads on Instagram. We brought together the largest student dance performance, ReFusionShaka, and Furious Spoon to create the “Re-Furious-Shaka” campaign, a discount deal for ReFusionShaka attendees. The team produced the video below with dance group, BoomShaka, and promoted it on Facebook.
RESULTS
The Instagram ads, targeted at the Northwestern community, garnered 657 impressions at just $0.17 per ad. 745 people watched the promotion video, and The “Re-Furious-Shaka” deal reached over 7,000 people on Facebook, and 132 people said they went to the restaurant and used the coupon.
ROLE
Account Executive
DESIGNER
Stef Luthin
DATE
Winter 2018
FIVE & DIME
CHALLENGE
Five & Dime, an American food restaurant and rooftop bar, wanted to target the Northwestern community through new promotions.
TOP 3 GOALS
Position Five & Dime as a great gathering spot for students, plan an engaging event that draws in the NU community, develop social media marketing materials
EXECUTION
Playing off their late-night hours (and campus finals coming up), the Furious Spoon team created and ran ads on Instagram. We brought together the largest student dance performance, ReFusionShaka, and Furious Spoon to create the “Re-Furious-Shaka” campaign, a discount deal for ReFusionShaka attendees. The team produced the video below with dance group, BoomShaka, and promoted it on Facebook.
RESULTS
We reached over 2.5K on Facebook and showed that even though Five & Dime’s outdoor seating is closed during the winter, the inside restaurant is still open and thriving.